Welcome to SkyBase7™
A national research firm providing clients with actual data, statistics, and communications to enable the alignment of short and long-term strategies with goals and resources.
Welcome to SkyBase7™
A national research firm providing clients with actual data, statistics, and communications to enable the alignment of short and long-term strategies with goals and resources.
Research Services
Our primary focus is to provide our clients with sound strategy based on real research, results, and superior customer service.
OUR SERVICES
Our primary focus is to provide our clients with sound strategy based on real research, results, and superior customer service.
At SkyBase7, we support our client’s strategic initiatives through multi-faceted quantitative and qualitative research to assist in business and marketing plan development. The types of studies we conduct including benchmarking success metrics through tracking, reporting, and data analytics include:
- Brand awareness and image management
- Customer satisfaction studies
- Community attitude studies
- Disparity studies
- Employer-employee studies
- Issues management
- Brand awareness and image management
- Customer satisfaction studies
- Community attitude studies
- Disparity studies
- Employer-employee studies
- Issues management
- Legal issues and case preparation
- New product and services research
- New ad campaign testing
- Market analysis research
- Public opinion research
- Legal issues and case preparation
- New product and services research
- New ad campaign testing
- Market analysis research
- Public opinion research
The different methodologies we employ to accomplish our clients’ goals and objectives include:
The different methodologies we employ to accomplish our clients’ goals and objectives include:
Telephone Interviews
SkyBase7 has vast experience in telephone interviewing and data collection and by using the power of Web Computer Assisted Telephone Interviewing (CATI) technology, can accommodate the general population or targeted audience research projects. Our Web CATI applications reduce cost and enable error-free interviewing on even the most complex questionnaires.
● Questionnaire consulting and design is an art based on science and experience. Research has shown that question-wording, question sequence, and response scales can trigger different responses. We expertly execute the appropriate methodology to ask the best questions so that you get the most usable data for analysis.
● Quality data collection and verification of completed interviews. Emphasis is placed on the reliability, accuracy, and timeliness of all interviews. All data collection and tabulations are conducted in-house with Computer Assisted Telephone Interviewing technology or key entry.
Cutting Edge “Mixed Mode” Web-based, Email and Mail Surveys
We use cutting-edge technology and a combination of survey types to collect information to evaluate training programs, monitor client satisfaction, get meaningful information from clients, and more.
Our experience includes designing questionnaires and conducting surveys for web, email or self-administered mail distribution. Oftentimes, these surveys are also combined with telephone reminder calls.
Our complete array of services includes developing sampling strategies and quickly analyzing the survey results for a variety of clients, populations, and situations.
Focus Groups
Focus group research provides clients a direct link to the demographics and target audiences and allows the client to receive firsthand feedback on everything from new product and service development to new advertising campaigns and message strategies. Conducting focus groups can be an advantageous way for clients to measure a program’s effectiveness before they make a large investment. Clients can save time and money in the long run. Our partnerships with facilities throughout the nation offer experienced moderators, viewing rooms, and video and audio taping capabilities.
Evaluation Research and Systematic Information
In its various applications including readership studies, audience identification, and needs-assessment studies, evaluation research is widely recognized as necessary for effective management, renewal of program funding, and both internal and external communications efforts. The results provide systematic information about clients’ programs that become an integral part of management decision-making.
Mock Trials
Juries can be emotional and unpredictable. In today’s complex legal environment, winning requires a combination of persuasive themes and arguments, easy-to-understand facts and evidence, and delivery techniques that are tailored for specific juries.
● Trial simulations, or mock trials, assist attorneys in developing a recipe for success. A mock trial is a highly specialized research tool that arms litigators with the tools necessary to test jury reactions. When managed by highly skilled research consultants, mock trials can uncover trial outcomes, reveal jurors, and test the strengths and weaknesses of arguments, witnesses, and evidence. If a mock trial is conducted early in a legal case, it can guide the focus for discovery, assist in the selection of expert witnesses and build consensus among the trial team. As a part of that team, the experts at SkyBase7 will coordinate all the details to ensure a smooth and successful event. We recruit the panel of mock jurors, provide a professional and comfortable environment for all participants and conduct surveys and interviews of the jurors to explore the reasons behind their decisions.
● All participants sign confidentiality agreements and the results are considered attorney work product. Our research facilities are designed to optimize the mock trial experience. Clients can witness the mock trial from the anonymity of a custom-designed viewing room behind two-way mirrors. Our video and sound recording equipment offer clients the opportunity to review and keep a record of all aspects of the mock trial, including jury deliberations.
Our Clients
Our clients and full-service resources have no geographical boundaries.
OUR SERVICES
Our primary focus is to provide our clients with sound strategy based on real research, results, and superior customer service.
Our combined SkyBase7 and Oppenheim Research clients include a variety of local, regional and national public and private sector clients in the following industry segments:
- Advertising, Marketing and Consulting
- Associations
- Corporations
- Cultural and Civic Organizations
- Education
- Environmental and Tourism
- Financial
- Advertising, Marketing and Consulting
- Associations
- Corporations
- Cultural and Civic Organizations
- Education
- Environmental and Tourism
- Financial
- Governmental
- Healthcare
- Legal
- Political Advocacy
- Real Estate
- Technology
Utilities
- Governmental
- Healthcare
- Legal
- Political Advocacy
- Real Estate
- Technology
Utilities
Clients
Our Team
As seasoned professionals in the research and communications industry, we are inspired by each to deliver superior customer service, strategic insight, and accurate data to each and every client.
Brenda Shawley
CMO & Strategic Initiatives Director
Carl Pennington
Executive Producer/Director of
Photography & Editor
Tom Daniel
Co-Creative Director,
Copywriter
Dave Dobyski
Co-Creative Director,
Art Director
Jared Bell
Digital Media Specialist,
Web Developer
Contact Us
Call us at 727-209-7117 or send us an email.
Either way, we look forward to hearing from you.